Giday's Coffee is an exceptional coffee, because we have first hand experience in small-scale family coffee farms and draw our blends from the rich coffee culture of East Africa (Ethiopia, Eritrea, Kenya and Uganda). We don't just represent the East African culture, but rather we are East Africans bringing you the true and authentic culture of the coffee ceremony our families and friends have enjoyed for many thousands of years. Giday's Coffee believes in preserving and delivering the entire robust flavor our various coffee beans naturally offer therefore, coffee beans are roasted in small batches less than 24 hours before they are shipped out. In our culture, we roast only the coffee we will consume and drink it within a few minutes of roasting. This has an advantage of preserving the hundreds of natural flavors coffee beans have. If coffee beans are roasted and kept for more than a couple of weeks, which most roasting companies do, the majority of the natural flavor disappears leaving a bitter taste. Previous to roasting, the coffee is washed, dried, and hand picked for perfection. In addition, Giday's Coffee incorporates a number of naturally added spices used in coffee ceremonies in East Africa where the coffee ceremony was born and is still vibrant. All of our coffee products are grown naturally and no preservatives or additives are added during the entire process.